Madhouse hosts mobile advertising event in Bengaluru

12 Aug,2015

By A Correspondent


Madhouse India has taken a step further towards galvanizing the mobile marketing ecosystem with a first of its kind event – Madlabs. Madhouse in association with YourStory and MobileSparks provided the perfect platform ‘Madlabs’ for start-ups to showcase their innovative mobile advertising solutions in Bengaluru on 7thAugust 2015.


The event commenced with the screening of entries through applications from over 60 participants, from whom 13 were shortlisted to present at the event. With a predefined pitch format, the shortlisted participants coming from varied background of innovative mobile product technology and applications did their passionate pitches and drill of fierce Q&A with the jury. The esteemed jury who shortlisted 5 as the winner of Madlabs 2015 included Sonia Serrao, Chief Manager, Tata Global Beverages; Brij Bhasin, Principal Investor, Rebright Partners; Preeti Desai, Country Manager, MMA India; Vinod Thadani, Chief Strategy Office, Mindshare-South Asia and Unny Radhakrishnan, Chief Digital Office, Maxus-South Asia. The winning teams were-


1. Greedy Games – An innovative Native ad platform for gaming apps that helps brands to engage with mobile audience while they are playing games

2. Cook Book – An app that connects foodies across the world by collating global recipes according to their preferred taste and language

3. WhichApp – A platform that helps people discover new apps that their friends are using

4. Unlockar – A platform that will advertise on the most premium and under-utilized real estate of smart phone device, the lock screen

5. SnapShopr – An Image search platform on mobile that will help you locate similar products while making a purchase


Speaking about the initiative, Milind Pathak, COO Madhouse South Asia said, “We have received great response for Madlabs in the inception year itself and look forward to extending this property in the years to come. The creativity showcased by all the participants is inspiring and insightful. Now our expert product team will mentor these startups in product enhancement and the next step from that will be to help them commercialise their offerings with brands.”


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