Kohler pushes focus on Veil via new campaign

26 Aug,2015

By A Correspondent


With the concept of millionaire toilets seeing a rise around the globe, Kohler – a leader in kitchen and bath designs has unveiled their new campaign titled ‘Irreconcilable Differences’. As a part of this campaign, Kohler showcases their commitment to design and technology by introducing yet another differentiated product – The Veil Intelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.


The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathew, from Breathless Films, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.


Commenting on the launch of this campaign, Salil Sadanandan, Managing Director, Kohler Kitchen and Bath, India said: “Veil is the perfect meld of design and technology. With the Veil Intelligent toilet, we are giving consumers a unique & luxurious experience. We wanted our communication to be different from the usual bathroom advertising, while staying true to the brand’s philosophy.”


Irreconcilable differences campaign will strike a chord with consumers owing to its story and the fabulous Veil. The TVC revolves around a rich couple going through separation with the new product Veil playing a lead role. Kohler with the new product shows that a product can address the balance of luxury, innovation, elegance, and technology.


Conceptualized by O&M Advertising, Gurgaon, the campaign features a touch of Kohler’s trademark boldness, thus making it something of a landmark in a category that largely adheres to conventional communication themes. It is aimed at high-end luxury users and is the first step towards reimagining the brand core of ‘Bold’ and infusing it with luxurious texture.


Kapil Arora

Kapil Arora, President- O&M Advertising North said: “By targeting the elite, you need to sell a luxury product to an audience that is not impressed by premium imagery alone.”


The result is an idea that is as compelling as its execution.








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