Kellogg kick-starts ‘Bade Sapno ki Sahi Shuruat’ campaign

05 Aug,2015

By A Correspondent


To limit people from skipping breakfasts and build a healthy nation, Kellogg’s has launched its campaign that spells the core objective of ‘Bade Sapno ki Sahi Shuruat’ with a thought provoking TVC.


It is a well versed fact that the most important meal of the day is our breakfast, yet it is skipped most often owing to our mundane activities taking precedence. This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast.


Speaking on this campaign, Harpreet Singh Tibb, Director of Marketing, and Kellogg’s India said, “India is a developing country and has people full of aspirations. They dream big, but unfortunately ignore the importance of starting right and this is reflected in their breakfast habits where most of them don’t give a right start to their day. We at Kellogg’s thought of becoming a part of their journey and launched our new campaign: ‘Bade Sapno Ki Sahi Shuruat’. With this we aim to educate everyone, that a solid, nutritious, grain based start of the day is the way forward and first step to making one’s dream come true. We are aiming at converting dreamers into achievers.”


On creative front, Nandita Chalam’s, Executive Creative Director, JWT shares, “Bade Sapno ki Sahi Shuruat is the idea of our latest campaign for Kellogg’s Masterbrand. India is a land of dreamers and achievers. But most are unable to identify the right start.  Through our campaign, we are encouraging them to begin the day with the right start by eating a nutritious breakfast every morning. In our TVC, Saina Nehwal, our new brand ambassador, exhorts every young Indian with dreams to give them the right start by eating a Kellogg’s breakfast every morning – just like she does.”


The TVC is a part of the larger 360 degrees campaign that will eventually reach out to people to not only provide fuel for their daily nutrition needs, but also fuel their dreams.


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