Jury & awards shortlist announced for The Smarties

25 Aug,2015

By A Correspondent


The Mobile Marketing Association (MMA), announced the jury and awards shortlist for the 2015 edition of the MMA India Smarties Awards. The Smarties is the only global mobile marketing awards program that honours innovation, creativity and success in the field of mobile marketing. The MMA Smarties India Awards, where the final winners will be announced, will take place on September 16 2015 at The Leela hotel in Gurgaon.


This year, an ‘all-Brand Jury’, led by Jury Chairperson D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt Ltd, and consisting of other celebrated marketers in India, will evaluate shortlisted campaigns under 15 categories. The jury will be joined by brand & communication research company, Millward Brown, The Smarties Knowledge Partner.


“The mobile industry is about 20 years old and the mobile phone is the most deep personal experience for the user. Marketers are learning to innovate with this medium and I saw a number of great mobile marketing innovations from Colgate, HUL, PepsiCo, UB, Kelloggs and Paytm. We are in the third year of these awards and I expect to see a revolution here in the next few years,” said Jury Chairperson D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.


The shortlist consists of 62 campaigns over 15 categories from all over the country with an increment in participation from regional markets. The FMCG companies lead the pack, accounting for over 40 percent of the shortlisted entries. The range of industries which the campaign entries came from only underscores the growing prominence of mobile as a marketing medium. Lead Generation / Conversion / Direct Response, Product / Service Launch, Cross Media Integration, Best Brand experience in Mobile Rich Media, Relationship Building proved to be the most popular categories overall.


“The response that we have received for The Smarties™ India 2015 is very encouraging and demonstrative of the growing potential of mobile marketing in India. These entries are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year,” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “The campaigns that have been shortlisted are inspiring and demonstrate the countless applications of mobile marketing in India, and providing more opportunities for brands to get closer to their customers.”


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