Jumboking unveils campaign to popularise ‘vada pav’

25 Aug,2015

By A Correspondent

 

Standing committed to its pledge of making ‘Vada Pav’ the national snack of India, Jumboking has launched a film titled, ‘One day, I will be King.’

 

The video film created by Culture Machine, is a fast paced narrative of 5 stories that capture the challenges that people face and their efforts to overcome them. The film has been launched on the eve of ‘Vada Pav day’ which Jumboking celebrates, pan -India.

 

Launched on Youtube, the film sees Jumboking reiterating the positioning of vada pav as an everyday snack for people on the go. Dheeraj Gupta, Founder and MD, Jumboking commented, “Jumboking has always known that vada pav is probably the coolest food in India- simply because of how easy it is to have on the move. As perceptions go; everyone from MS Dhoni, to Sachin Tendulkar, two very cool achievers love the vada pav. I guess Shakira has to have it next,” he adds on a light note.

 

Speaking about the film, Deepak Raj, APAC revenue head of Culture Machine said, “The core audience & the brand Jumboking resonates the same motive to reach visions of extraordinary heights. With the video campaign, which is more brand persona led than tactical, we are rooted to the cause of empowering the young & the mobile in their pursuit, where we salute the king or the visionary in them and the king in all of us. The film was shot extensively at multiple locations across Mumbai with special lens over a period of three​ days.”

 

With this campaign, Jumboking wanted to shift the focus to our consumers who have dreams in their eyes and courage in their hearts; to make it despite all odds.

 

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