Johnson & Johnson promotes gets stars to promote breastfeeding

13 Aug,2015

By A Correspondent


On the occasion of International Breastfeeding Week which was celebrated from August 1- 7, Johnson & Johnson initiated the ‘I Pledge to Breastfeed’ campaign to spread awareness on the benefits of breastfeeding and to encourage Indian moms to pledge to breastfeed their babies. To talk about the benefits of breastfeeding, renowned actresses and celebrity mothers Sonali Kulkarni and Devayani joined leading lactation experts and well-known Pediatricians to support Johnson & Johnson to educate mothers on the power of touch and its impact on the overall development of the child.


In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby and the benefits in the mental, physical and cognitive development of a child.


“Getting ready for the birth of your baby is an exciting and busy time. Deciding to breastfeed can give your baby the best possible start in life. It is one of the most amazing acts of motherhood and benefits you and your baby in many ways. But it is more than just providing nutrition. It is a great start to enhancing mother baby bonding. More health, more eye contact, more time together and more falling in love,” explained Dr S.S. Kamath, a leading authority on lactation in India.


According to a UNICEF Report[i], only 34 per cent of Indian mothers breastfeed in the first hour. In a land where 1.5 million children under the age of five die every year, only 46 per cent of infants below six months are exclusively breastfed. The report further elaborates how children who are breastfed in the first month are 14 times more likely to survive over those who are given nourishment in the form of formula or any other milk.


As a part of this campaign, Johnson & Johnson India will be supporting  over 600 healthy baby camps in hospitals and nursing homes across multiple cities in the month of August to educate mothers about the benefits breastfeeding offers and how it can help develop the bond with your baby.


“We are privileged to partner again this year with prestigious health care associations such as Indian Academy of Pediatrics (IAP) and Trained Nurses Association of India (TNAI) to spread awareness on this topic and urge every new mom to take a pledge to breastfeed her baby,” said Ganesh Bangalore, General Manager – Marketing, Consumer Business, at Johnson & Johnson India.



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