IAA Silver Jubilee Summit in Kochi announces speaker line-up

19 Aug,2015

By A Correspondent

 

The IAA Silver Summit at Kochi is now bigger and even more impressive.

 

Srinivasan K Swamy

IAA India Chapter President, Srinivasan Swamy says “To accommodate the fantastic line-up of international and Indian speakers we are now beginning the Summit on 3rd evening itself. We are overwhelmed by the response received from some great speakers. We are now set to have the most impressive event of its kind in several years.”

 

The confirmed speakers, segmented by broad topics are based on what’s really important to marketing advertising and media professionals:

 

-Creativity and how you can design your own future?

Cindy Gallop the famous Founder and former Chair of BBH (Bartle Bogle Hegarty) one of the most creative Agencies in the world. She Chaired the Cannes Glass Jury this year. And if it’s just creativity, there is Rob Sherlock Worldwide Executive Director Asatsu-DK as well.

 

Social Media?

Simon Kemp a Scotsman from Singapore, a renowned expert in bringing brands and consumers together using Social Media, an author, a DJ, an expert in whisky…a very interesting person. And to top up this segment there is Shailesh Rao of Twitter (VP Asia Pacific, Latin America and Emerging Markets).

 

Brands?

Fernando Ortiz-Ehmann a strategist from Madrid who played a major role in launching the global brand Desigual. To add desi flavor there is Sanjiv Puri(President FMCG ITC) on Creating a world class Global Brand from India. And to tell you how to craft brands in a connected world, Rahul Welde (VP-Media, Unilever, for Asia, Africa, Middle East, Turkey and Russia).

 

Digital?

Michel de Rijk CEO Asia Pacific, Xaxis will tell you all about Programmatic and its role in the digital world. Never heard of it? Don’t worry, here’s your chance to know all about it. And to comfort you that the more things change, the more they remain the same there is Jeffery Cole, Founder, Center for the Digital Future USA.

 

-Funding?

AbhayPande, Managing Director, Sequoia Capital on where future investments will go.

 

-Local brands?

Sam Balsara will extract the recipe for success from Darshan Patel (first Paras, now Vini). No gas in this statement.

 

-Mobile?

The future in the palm of your hand. There is, from London, Ralph Simon acknowledged as one of the founders of the mobile entertainment and content industry.

 

Bestselling authors?

Paul X McCarthy author of The Age of Online Gravity, with his take on freakonomics. You’ll figure out why economics behaves the way it does.

 

India of the Future?

Amitabh Kant, Principal Secretary Govt. of India (God’s Own Country and Incredible India) now in charge of the PM’s “Make in India” initiative delivers a keynote address.

 

Icons?

Sachin Tendulkar, the advertising icon for the last 25 years in conversation with Prasoon Joshi.

 

- Classic Disruption?

Arnab Goswami talks about why he disrupts the TV news industry.

 

Officialdom?

Official gravitas to an event like this is provided by the Chief Minister of Kerala, State Industries Minister and the State Tourism Minister.

 

Spirituality?

One of India’s best known mystics and spiritual gurus Sadhguru Jaggi Vasudev(coming down straight from his annual trip to Mount Kailash).

 

Entertainment?

Top class entertainers.Music and dance.Traditional and modern and even folk. A smorgasbord of native Kerala cuisine.

 

Pradeep Guha, Summit Chairman said “this event will provide a great opportunity to learn, network and catch up with the who’s who of the marketing advertising and media industry.”

 

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