Hike strengthens its Leadership Team

20 Aug,2015

By A Correspondent

 

Hike Messenger announced the appointment of Vidur Vyas as VP of Marketing and Sumit Mehra as Studio Head. Vidur will be spearheading Hike’s marketing initiatives, brand positioning and strategic alliances; while Sumit will be responsible for driving game strategy, development and production. Both Vidur and Sumit will be reporting to Kavin Mittal, CEO & Founder Hike.

 

The company is looking at beefing up its presence in the high-growth IM space at the back of its recently announced integration with Hoppr and Tiny Mogul.  Towards attaining its mission to bring billions online, the company is envisioning and expanding the IM landscape by offering its users much more than simple messaging. And to accomplish the mission the company is all set to strengthen its leadership team, earlier this year Hike announced the appointment of its new HR Head as well.

 

Speaking on the appointment, Kavin Mittal, Founder and CEO, hike, said, “I’m excited to add Vidur and Sumit to our leadership team. It’s great to see such strong leaders in the industry share our vision to bring India online. I look forward to working with them and leveraging their experience to build hike into a world class product and a brand that is loved by millions in India.”

 

With a career spanning over 18 years, Vidur was a Senior Director of Marketing at Pepsico India. He brings extensive experience in brand building and was responsible for driving nutrition and beverage portfolio for Pepsico India.

 

Sumit started working as a game developer in 1999, and later went on to work with companies like Microsoft Games Studio, EA Games, Jump Games and Zynga. Before joining Hike, he was GM of the New IP division at Zynga and was responsible for the successful launch of Zynga India’s maiden New IP Game – Hidden Shadows.

 

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