Havas Media wins integrated media AOR of ClubMyCab

07 Aug,2015

By A Correspondent

 

Havas Media announced the win of the Integrated Media mandate of ClubMyCab in a multi-agency pitch. The account will be handled from the New Delhi office.

 

ClubMyCab is a ride sharing app that makes ride sharing safe and fun. The biggest obstacle to ride sharing taking off in a big way in India is that people don’t feel safe sharing a cab or car with strangers. ClubMyCab believes that sharing works best with people you trust – friends, colleagues and neighbours – not with strangers.

 

ClubMyCab allows one to create these trusted “clubs” of known people who travel the same routes as you and start sharing with them. Examples of clubs could be – your home to office, home to airport, office to airport, etc. – essentially routes that someone travels on frequently. ClubMyCab helps you reclaim 3-4 hours of your life everyday by travelling in comfort and being able to catch up on many other things – chatting with friends, reading a book or just grabbing a nap.

 

Pratul Chopra

Speaking on the appointment Pratul Chopra, Founder-CEO, ClubMyCab, said, “Ride sharing is still a nascent concept in India and requires building customer awareness towards the benefits. We are therefore partnering with Havas Media to take this message to our customers. We believe Havas Media’s vast experience and established infrastructure in customer communication design and delivery will be of immense value to ClubMyCab.”

 

Anita Nayyar

Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “ClubMyCab is an innovative concept and very necessary in the daily lives of Indians. Comfort, affordability and above all safety are the key drivers in travel today and ClubMyCab offers these. More so travelling in a more social environment helps beat the traffic grind and also allows for a happier disposition and hence higher productivity. We look forward to partner with the team as they scale in India.”

 

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