Havas Media wins Integrated mandate of FoodCloud

21 Aug,2015

By A Correspondent

 

Havas Media Group India has won the Integrated Media mandate of FoodCloud.in which will include Print, TV, Radio, Outdoor and Digital duties in a multi-agency pitch. The account size is estimated at about INR 25crores and will be handled from the Gurgaon office.

 

FoodCloud.in is a website for food lovers and delivers a gourmet meal of your choice, on your dinner table or at your office – for you alone or for a whole group of people. Currently operating in the Delhi NCR region, the delightful FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting.

 

Vedant Kanoi

Vedant Kanoi, Founder and CEO said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximize communication with an agile strategic approach. We see them as partners on our growth path.”

 

Anita Nayyar

Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India & South Asia, said, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family.”

 

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos