Emvies receives record entries for 2015

07 Aug,2015

By A Correspondent

 

EMVIES, the premier media awards instituted by The Advertising Club Bombay in 2001 is completing fifteen years. This year, the festival has received the highest number of entries ever. Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year’s figure by a whopping margin of 185 entries.

 

The EMVIES have gone from strength to strength with very active and enthusiastic support of the entire media fraternity. Not only have these Awards become a matter of honour for media planning and buying houses, but are receiving tremendous support from media marketers and clients as well. Since last year the Ad Club presents two trophies for every winning campaign one to the agency and one to the client.

 

Since the last three years the Ad Club has started conducting the judging of some of its categories of its two premier awards EFFIEs and EMVIEs at Delhi. This has helped the Ad Club to engage the large marketing fraternity from Delhi into its scheme of things.

 

Some highlights include:

– EMVIES 2015 entries were submitted online by the media agencies

– In 2014, clients participated in the form of a joint EMVIES trophy. In 2015, EMVIES has announced Best Media Partner in Television, Print, Cinema, Radio, Out of Home/Ambient Media and Digital.

-  Multiple platform (a combination of a minimum of two) has been added as additional sub categories under Best Media Innovation – Digital.

 

As many as 27 agencies have participated in the competition and their work will be judged by 150 media professionals in Round I spread over for three days in Mumbai and Delhi. The Round II judging will happen for three to four days in the popular format of Case Study Presentation at Welingkar Institute. Only those who will be present on or before 10 am will get the ballot paper to exercise their vote.

 

The Grand Gala Ceremony is scheduled on Friday, 11th September, 2015 at the Ball Room, Hotel Palladium, Lower Parel, Mumbai at 6.30 pm

 

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