Ektaa Aggarwal to join Ideo in New York as CD & Office Co-Lead

14 Aug,2015

By A Correspondent

 

Ektaa Aggarwal has been appointed Ideo.org in New York as Creative Director and Office Co-Lead.

 

In the role as Creative Director for New York, she will be responsible for building a multi-disciplinary team. She will plan, guide, deliver, and support multiple IDEO.org initiatives while creating leading-edge ways to demonstrate the value of human-centered design to the social sector. She’ll grow the studio’s creative reputation, nurture client relationships, and network with external audiences and partners to build and promote the New York portfolio.

 

Prior to Ideo.org, Ektaa Aggarwal was the Creative Director of Landor in India for almost four years. With over 14 years of experience, Ektaa has worked across agencies such Momentum, McCann Erickson, DDB, Spike Lee, Kraftworks, Heller Communications, and Platinum Design, New York. Prior joining Landor, Ektaa ran her own medium-agnostic design studio, 369 Inc in Mumbai.

 

“We’re thrilled to be joined by Ektaa who brings deep expertise in design, branding, and innovation. Her experience working in the markets we serve will be invaluable as will her leadership skills which will be put into practice running Ideo.org’s new studio in New York.” Jocelyn Wyatt, Executive Director and Co-lead, Ideo.org

 

On her new role, Aggarwal says, “I’ve been questioning my contribution and my impact on the world as a designer. When this opportunity came along, it felt right. Ideo.org believes that human-centered design can empower communities by creating solutions for the causes of poverty. I am thrilled to be working in innovation for the social sector. Ideo.org’s pioneering approach is something that has always fascinated me.”

 

Born in 2011 out of the global design and innovation firm Ideo, Ideo.org is a nonprofit design organisation dedicated to applying human-centered design to alleviate poverty. Ideo.org partners with nonprofit organizations, social enterprises, and foundations to directly address the needs of the poor in multiple sectors.

 

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