Dentsu Creative Impact announces slew of senior level appointments

18 Aug,2015

By A Correspondent


Dentsu Creative Impact has announced a host of new talent acquisitions.


The beefing up of the team has happened across functions, ranging from strategic planning to account management and creative. Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki, Carlsberg and a set of soon-to-be announced brands.


In the Creative function, the agency has roped in Sundar Iyer as ECD – Copy. Iyer will form the creative leadership team along with Sumitra Sengupta (also, ECD – Copy, who joined Dentsu Creative Impact about 2 months back) and Deepak Singh (ECD – Art), whose appointment was announced a few months back. Both Sundar and Sumitra join in after their recent stints at JWT, bringing in tremendous energy and expertise from their cross-category experience.


On the Account Management side, Dentsu Creative Impact has roped in Arvinderjit Singh (previously at JWT) as Vice President, who along with Hindol Purkayastha (also Vice President), will bolster the function and bring in greater depth and strength. Both Hindol (previously at Publicis) and Arvinder bring in a wealth of automotive category experience from their previous stints.


Shveta Singh

In Strategic Planning, Shveta Singh has come aboard as Vice President – Planning. She will work with Kartikeya Srivastava, Senior Vice President, Strategic Planning. Coming from a pure-play digital background, Shveta (ex-Cheil, ex-Havas) brings new age skills to combine with her intuitive understanding of brands and people. Shveta’s take on her new stint is, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning. Looking forward to some exciting work…”


Narayan Devanathan

Talking about the exciting new additions to the team Narayan Devanathan, CEO, Dentsu Creative Impact Group said “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions. Across Creative, Account Management, Planning, we have a first-rate second rung in place at Dentsu Creative Impact to sustain the momentum that we have going now.”


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