Arre wah! Indian Express inks deal with Screwvala/Saikumar to produce docus

26 Aug,2015

By A Correspondent

 

It’s a tie-up that could well change the world of investigative journalism in the country. While we can boast of a truly free press, how much of it is truly free to cover whatever it would like to. Or whatever ought to be covered.

 

The Indian Express and Arré,the digital media property being set up by UDigital, the company set up Ronnie Screwvala, B Saikumar and Ajay Chacko, have entered into a strategic partnership in creating video documentaries to be distributed across digital and linear platforms globally.

 

Commenting on the initiative Anant Goenka, Wholetime Director and Head – New Media, Indian Express said, “Arré is an ambitious and exciting project championed by a visionary leadership that understands the need for high-quality, original content produced in a made-for-digital format. Not digital-first, or digital-friendly, but digital-only.We believe that some of the journalism that we have been doing has the potential to reach an even wider audience. With Arré, there’s a meeting of minds in terms of commitment to quality storytelling and the need for a different and disruptive tonality. ‎We’re excited by the potential of this powerful combination.”

 

Ronnie Screwvala

Ronnie Screwvala, Co-Founder, U Digital said, ‘ We are delighted to partner with an institution like The Indian Express group, which has stood for journalism of courage and we hope to break new frontiers of storytelling for a new generation of Indian and global audiences. This collaboration represents a new generation of partnerships that bring together complimentary strengths in the digital era’.

 

Sai Kumar

B Sai Kumar, UDigital’s Co-Founder and MD said, “The raison d’etre of the partnership is to make documentaries that appeal to the mainstream and resonate with the youth.”

 

While Goenka indicated that the output will be standalone content, the statement by Raj Kamal Jha, Chief Editor, The Indian Express, gave another picture. “Arré’s team has a formidable record of excellence in TV and cinema. Together, we shall work to translate our journalism — done first for print to the highest standards of fairness and accuracy — into the evocative language of a documentary. And ensure that the story always gains in translation”. Whatever it may be eventually, we can expect some good, solid journalism on a screen near you.

Watch out, holy cows!

 

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