Amrik, the fat-rich milk variety from Dinshaws launched

26 Aug,2015

By A Correspondent


Dinshaws Dairy Foods Pvt Ltd. has launched Amrik Milk via a unique and the first of its kind gathering of tea vendors at Rajwada Palace in Nagpur.


In a departure from practice and respect to the contribution and support for Dinshaws by the tea vendor community, two tea vendors with long association with the brand unveiled the brand at the event.


Amrik has 50 per cent more fat compared to other normal toned milk. This enhanced fat content is unique to the brand in its range and classification. The brand is based on intense research carried out in Nagpur and Raipur among housewives and tea vendors. The filed test for the brand was carried out with tea vendors before the final launch.


More fat content ensures that the taste of tea is enhanced and retained. Additionally from a housewives point of view, this higher fat content makes for a better more consistent and well-set dahi. It has advantage in making milk based items like Kheer and other sweets.


Zervin Rana – Director Dinshaws Dairy Foods Ltd in his address shared Dinshaws history. He emphasised on the contribution of tea vendors as a large milk-buying segment in the success of brand Dinshaws. He reiterated the quality consciousness and the commitment to great products and service from the company.


In a gesture to respect and demonstrate its appreciation, Dinshsws felicitated 22 tea vendors for their long association. Khushroo Buhariwala, AVP Operations, presented them a bouquet and certificate. The select set of tea vendors is associated with Dinshaws for more than 10 years. Few of these associations go back to 25-30 years.


Sanjeev Kotnala, Head catalyst and founder of Intradia world and associated as Marketing and Brand advisor with Dinshaws took the audience through the development process of Amrik. He shared with tea vendors that in addition to the milk and the tea taste, tea consumers select their preferred tea spots based on the overall service. This involves how he is met, greeted, serviced, cleanliness and the tea vendor’s attitude. This brought a huge cheer from the attendees. To stress the part, an audio-visual capturing people reaction and reasons of liking tea or preferring a particular tea spots was played.


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