Amith Prabhu: The season of PR events is here!

10 Aug,2015

By Amith Prabhu


It is that time of the year when announcements for various PR conferences take place. India now has three to four signature events. Similarly, globally there are a handful of global events that one should consider attending if a plan has been put in place.


In India, the first event is slated for mid-August which is PR Moment’s conference. Next up in September is the South Asia leg of the SABRE Awards in Mumbai. That is followed by Praxis in the fourth weekend of September in Mysore. Then in October comes the e4m conference and awards.


Internationally, there are several but the focus is on six that are becoming bigger and better year on year. The Arthur W Page Conference end of September in Chicago is where the Who’s Who of Corporate America assemble. Then in end October is the Holmes Report Global Summit in Miami. Outside of the Americas there are two major conferences taking place in Africa. The IPRA summit around the fourth week of September in Johannesburg and the World PR Conference on Emerging Economies in Nairobi in mid-November. November third week also has the Asia Pacific Communications Directors Summit in Hong Kong. The Nairobi event by Global PR Forum which organizes the World PR Forum every alternate year and the Hong Kong event organized by Communications Director are taking place for the first time. Besides these, the Spikes Asia Festival in Singapore in mid-September is a good event to attend.


Three other signature events just went by in June and are good to consider in 2016. The PR Week Asia conference and awards in Hong Kong took place two weeks ago. This happened at the same time the Cannes Lions took place in France. A few weeks prior, the IABC World Conference took place in San Francisco.


Four other gigantic events that one should aim to attend as they offer so much learn from. Several top guns also attend these which makes it a great opportunity for high level interactions. These depend on the interest area one has. South by South West in Austin Texas every March, The International Auto Shows in Europe and Detroit, The World Economic Forum in Davos and the Consumer Entertainment Show in Las Vegas are must attends during one’s professional career to get amazing exposure.


Which one have you budgeted for and which one is in your bucket list? If you put them in writing, attending several of these over the next few years will not be hard. It all starts with an intent.


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