3-month online copywriting course unveiled by AAAI

07 Aug,2015

By A Correspondent


Advertising Agencies Association India (AAAI), has launched a specialized course in Advertising Copywriting, online. In keeping with the objectives of AAAI, the course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies.


The course has been developed by Omnivore Academy, AAAI’s Knowledge Partner, and is backed by experienced faculty who are not only acclaimed and much-awarded Creative Directors, with an enviable portfolio of successful campaigns under their belt, but are excellent teachers too, a rare combination.


The duration of the course is 3 months, and will be conducted entirely online. The course can be accessed by a student anywhere, anytime, as long as he/she has internet connectivity. The curriculum has been developed keeping in mind the specific needs of the advertising industry – so it covers everything a copywriter would need to know and work on in an agency – from understanding the brief, to generating ideas, writing headlines, body copy, slogans/taglines, writing scripts for TV and Radio, developing campaigns for Digital Media, etc.


The course consists of 18 modules, 20 exercises and will take around 3 hours of course-work every week during the 12 week / 3 month program.


Dr M G Parameswaran

Speaking on this initiative, Dr M G Parameswaran, President, AAAI, said, “At AAAI training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner ‘AAAI PROWESS’. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here – the Panel of Advisors comprise highly respected people from the advertising industry. We are delighted to have Omnivore Academy as our Knowledge Partners as they bring on substantive and enriched learning into their unique curriculum.


“We want to give talented young people from all over the country an opportunity to excel in a creative career,” he said, “So we’re offering 50% Scholarship to candidates who pass the AdCAT (Advertising Creative Aptitude Test), and successfully complete the course.”


He continued, “We want the course to be a complete ‘incubation’ process’ – from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we’re also endeavoring to offer a 2-month internship with member agencies. And if she/he proves to be good, the agency may offer a job, too!”


Rajan Nair

Adman Rajan Nair, Course Director, Omnivore Academy and visiting faculty at MICA, said: “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry”.


The course will start on 1 Sept, 2015, with the first batch of 30 students.


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