Vodafone seeks to empower women through The Self-Defense Umbrella

10 Jul,2015

By A Correspondent


After the successful rollout of successful initiative M-Pesa, which is a mobile money transfer service from Vodafone that allows millions of migrants in big cities like Mumbai to transfer money conveniently to their families back home through the mobile, Vodafone has now launched a campaign to educate women who receive their money from their husbands or sons on self-defense. The tool used is an Umbrella which has self-defense pictures painted on it as most of these women are not educated and hence cannot read or write.


Like Urmila Devi, a lady in interiors of Jaunpur district in UP-East who regularly receives money from her husband who works in a factory in Mumbai through Vodafone M-Pesa. When she visited her nearest M-Pesa agent for cashing-out the money her husband had sent, she was also gifted the Self-defense Umbrella which she can use as a tool for safety while traveling long distances and also learn self-defense techniques through the pictures on the umbrella.


200 such umbrellas were distributed to women in the Azamgar and Jaunpur districts of UPE. Vodafone M-Pesa plans to scale this to other states in the future such as Bihar, Rajasthan, Gujarat, Punjab and others.


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