Viacom18 to launch English GEC ‘Colors Infinity’

01 Jul,2015

By A Correspondent

 

Viacom18 has announced the launch of its English general entertainment channel – to be called Colors Infinity. The channel will have a standard definition and HD version. Although Viacom18 has not revealed the date, trade sources inform that it could well be launched later this month (July).

 

The network has entered into major multi-year deals with Warner Bros. International Television Distribution, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others.

 

The channel will be co-curated by film-maker Karan Johar and popular actor Alia Bhatt, both of who profess to be passionate viewers of international content.

 

Sudhanshu Vats

Said Sudhanshu Vats, Group CEO, Viacom18: Today, we are the world’s second largest English-speaking population and live in an environment where English is seen as a ladder to personal progress. English is an extremely important space for us and with this move, we will further strengthen our share in the category.”

 

The channel will see scripted and unscripted content that will span genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers. Additionally, there will be a special focus on reality television with some of the world’s biggest shows across dancing, singing, cooking, and other lifestyle interests. The channel will also play home large format live events and awards.

 

Ferzad Palia

Talking about the channel, Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said: “With its sheer breadth of offering and carefully selected content from across global markets, Colors Infinity will be the definitive platform for the best in English language entertainment across genres. Our objective is to grow the category by broadening the appeal and reaching to a wider base.”

 

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