Varun Dhawan to endorse Shaving category for Philips India

17 Jul,2015

By A Correspondent

 

With the intent of empowering the youth to express themselves freely through their personal style, Philips has created brand new categories in the market including beard trimming, and bodygrooming for men, depilation for women and many more. It is now leading the change from manual to electric shaving-a faster, easier and more skin-friendly way of shaving for the modern man. To further encourage men to adopt the ‘new way of shaving’, Philips India announced, Varun Dhawan as the brand ambassador for its Shaving category.

 

Varun Dhawan will help drive the transition to the ‘new way of shaving’, to support which, he unveiled a new electric shaving wizard Philips AquaTouch – Wet and Dry Electric Shaver, which protects skin 10 times better versus a regular blade while giving a refreshing shaving experience. Varun will play a pivotal role in the brand and product communication across media platforms. Philips India will continue to focus on its trimming and bodygrooming business as well, with Bollywood Style icon Arjun Kapoor as the brand ambassador, while further strengthening the Shaving business with Varun Dhawan’s endorsement.

 

Following this announcement, Philips India will also launch an extensive marketing campaign with Varun Dhawan starting with a TVC that will go on air on 16th July, 2015.The TVC has been conceptualized and created by Ogilvy & Mather.

 

On the introduction of the newest brand ambassador for Philips Male Grooming, ADA Ratnam, President – Personal Health, Philips India, said, “Manual shaving is a thing of the past and we have been leading the shift to electric shaving over the years. The modern man of today does not wants a no-mess, skin-friendly, modern solution for his shaving needs and that’s what we promise to deliver with the Aquatouch. Varun Dhawan exemplifies the modern man – suave, confident and well-groomed. Who better than him to endorse the new shavers range that is designed for all the men to get the perfect shave without any nicks and cuts!”

 

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