#TVBuddy showcases TV viewing habit of Indians

21 Jul,2015

By A Correspondent


dittoTV has rolled out its new campaign ‘#TVBuddy’ which showcases the Indian TV viewing habit that even if they are separated by geographies, Indians always like to watch the same TV content together and sometimes, even discuss and share it.


Based on this insight, in the campaign, the term ‘TV Buddy’ was coined. TV Buddies could be your mom, dad, relatives, childhood friend or just about anyone. And they could be living in any part of the world. All this is made possible by dittoTV, the OTT TV platform that offers Live TV and videos on all internet-enabled devices.


The film has been conceptualised by Scarecrow Communications and directed by Bosco Bhandarkar of Good Morning Films.


It’s a montage film showcasing various characters as TV Buddies. They are watching different content across genres like TV series Jodha Akbar, reality show Dance India Dance and the movie Transformers, at the same time, no matter what the time zone is.


In the storyline, it’s subliminally established that dittoTV lets people watch the same content across time zones, through connected devices such as smartphones, tablets and laptops.


The film opens with a narration by the young and emotive voice of Imaad Shah, son of the legendary film and stage actor Naseeruddin Shah.


TV Buddies have to just download the dittoTV app and install it on their connected smart devices. Then, they can just play and watch Live TV, anytime, anywhere.


Talking about the campaign #TVBuddy, Manish Bhatt, Founder Director, Scarecrow Communications Ltd. said “Indians are like flamingos. They flock together, even virtually while watching TV. As this insight has a strong connect, we kept the film simple to demonstrate dittoTV’s role in the lives of Indian viewers”.


Debashish Ghosh, CEO, ZDCL said, “ZEE has always been an innovator in the media industry over the period of 22 years. Its content has always resonated with the audiences and now we have taken it a notch higher with dittoTV. We believe that India is a country where we celebrate every occasion together; with #TVBuddy campaign we are aiming to lend TV viewing experience a personal touch where you can watch your favorite movie, TV show or a match with your TV buddy who may be miles apart from you. The essence of Indian audiences who have evolved with just one TV set today now have TV at the tip of their fingers!’’


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