TAM fortifies its mobile App with Version 2.0

13 Jul,2015

By A Correspondent


Highlights of TAM Mobile App Version 2.0 are:


  • GRP Numbers: The new version will have TV Viewership GRP data sets for all markets and all genres along with existing data points (GVT, Reach & Relative Shares)
  • TVR Data: Along with TVTs for the Programs, TAM India Mobile App 2.0 will provide TVR for Top Unique Programmes
  • Addition of Markets: As compared to the earlier version, TAM India Mobile App 2.0 will have data sets for Assam & Orissa along with existing 7 Markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal, PHCHP)
  • Modified TG: Every Genre and market will have a TG as per the requirements of each section
  • Modified Graphical Representation: TAM India Mobile App 2.0 will have Graphs representing weekly data instead of the earlier format of 4 weeks average.
  • New Pay Version: TAM India Mobile App 2.0 will be accessible even to the non-TAM subscribers at a minimal subscription cost.

After a successful launch of its TV viewership mobile app last year, TAM Media Research has released an upgraded Version 2.0 of the same application. This new version is fortified with added data sets and customized user friendly features that will make the mobile consumption of TAM’s TV viewership data even more easier and enjoyable, notes a communiqué. It is available for Android and Apple devices.


Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets – Assam & Orissa.


Talking about the upgraded app, LV Krishnan, CEO, TAM Media Research, said, “We set a trend last year when we provided this mobile App facility to Industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing but even new users to enjoy the benefits. The purpose behind this Mobile App, very simply, is to enable users to access viewership information anytime, anywhere on the go so that they can take informed business decisions at the spur of the moment.”


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