Sony Six bags broadcast rights to India-SL Test tour

08 Jul,2015

By A Correspondent

 

Sony Six has acquired the exclusive broadcasting rights to the Sri Lanka vs India test series. The series to be held in Sri Lanka, will take place between August 12, 2015 and September 1, 2015. The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy and will be shown live and exclusive on Sony Six.

 

Prasana Krishnan

Commenting on the acquisition of the series, Prasana Krishnan, Business Head, Sony Six and SONY KIX said‎, “We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat’s aggressive style of leadership.”

 

Sidath Wettimuny, Chairman of Sri Lanka Cricket said, “Sony Six has established itself as one of the most exciting sports channels in the industry and we are thrilled to be associated with them for this test series. The channel’s track record in showcasing premier sporting properties further cemented our decision in making them our broadcaster partner in bringing the high-quality sporting action. Through this deal, we believe we will be able to expand and reach out to a wider and newer audience.”

 

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