ShopClues launches new TVC to announce its ‘Ghar Wapsi’ sale

17 Jul,2015

By A Correspondent


ShopClues has launched a new TV campaign to announce its ‘Ghar Wapsi’ sale. The TVC, designed by Enormous Brands and created by the production house, Thread Films, highlights the exclusive app sale targetted at those who like to shop on their mobile phones during their commute post work. Christening this trend as ‘Commute Commerce’, ShopClues is a pioneer in tapping its huge potential with the unique ‘Ghar Wapsi’ sale. It has been designed especially for the evening rush hour between 6 PM and 9 PM with surprise deals on the app across categories such as electronics, fashion and home items.


Speaking on the campaign, Radhika Aggarwal, Co-founder and Chief Business Officer, said, “Shopping on mobile while travelling back from work or ‘commute commerce’ as we like to call it, is an untouched market in the e-commerce industry. ShopClues has launched the new TVC to promote our special ‘Ghar Wapsi’ sale which taps this highly popular purchase behaviour. The sale has been named ‘Ghar Wapsi’ as this is a phrase that is colloquial as well as self-explanatory. With this sale and the TVC we aim to own the 6-9 PM slot and the concept of ‘commute commerce’ by offering our customers category-specific surprise offers that change every single day. We’re sure to get users hooked to the ShopClues ‘Ghar Wapsi’ sale on their way back home!”


Ashish Khazanchi, Managing Partner at Enormous Brands, the creative agency behind the TV ad film said, “ShopClues is a brand for the masses. Every TVC that we have worked on for them has revolved around creating an instant connect with viewers across the country. This endeavour was replicated with considerable ease this time as browsing through one’s phone during the post-work commute has become a kind of natural tendency in India. Our objective was to creatively convey to consumers that the ShopClues app is the only destination they should be checking out for incredible deals during their journey back home.”


The new ShopClues TVC ably illustrates the excitement that ‘commute commerce’ can infuse in the mundane daily travel. It shows how eager office-goers are to rush out from work at 6pm and make their journey back home. They are shown hustling to their transport of choice, be it a bus or a train and logging on to their phones immediately. The core proposition of the sale is encapsulated in the final message: ‘Har roz hamare app pe, surprising evening deals.’


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