Scarecrow bags creative duties of 80-yr Varuna Pumps

14 Jul,2015

About Varuna Pumps


Scarecrow Communications, Mumbai has been appointed as the Creative Agency of Varuna Pumps, an 80-year-old hand blower brand.


With over eight decades of experience, Varuna Pumps has a strong domestic presence with fully equipped 17 branches nationwide, 1500+ dealers and sub-dealers. Today, Varuna Pumps is the market leader in Gujarat, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, Uttaranchal and Eastern India.


On Scarecrow’s appointment, Varun Gajjar, Director – Marketing, Varuna Pumps, said: “We are providing pumping solutions mainly for domestic and agriculture segment. Both these customers have different buying patterns, different needs and different characteristics. Team Scarecrow has demonstrated really strong strategy, creative and content capabilities that will help our growing brand to grow.”


Said Manish Bhatt, Founder Director, Scarecrow Communications:  “Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy is a great opportunity for Scarecrow, especially when we are working with the visionary, Gajjar family, at a personal level.”


Added Amitabh Sreedharan, Associate Vice President, Account Management: “Working with Varuna Pumps at this point, when the ‘branded pump’ category in India is evolving and seeing consistent growth, gives us an opportunity to create insightful communication.”


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