Sandipan Bhattacharyya joins Grey as CCO

15 Jul,2015

By A Correspondent

 

Sandipan Bhattacharyya

Grey India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015.

 

He will oversee the Mumbai, Gurgaon (New Delhi NCR) and Bengaluru offices across all platforms including advertising, digital and below the line. He will be based in Mumbai, reporting to Sunil Lulla, Chairman and Managing Director of Grey Group India.

 

Bhattacharyya returns to Grey from BBDO where he spent close to eight years partnering Josy Paul in setting up the agency in India and shaping its creative reputation. He was Executive Creative Director and was pushing the creative mandate on several global clients like PepsiCo, General Electric, Hewlett Packard, Aviva Life Insurance, P&G Gillette and Wrigley. In a career spanning over 16 years, his previous stints include Saatchi & Saatchi, Enterprise Nexus and a long run at GREY group as the Creative Director of Grey’s Mumbai office.

 

Sunil Lulla

“We are delighted to welcome Sandipan back. In an ever changing world, now Grey’s capabilities will be significantly enhanced with Sandipan’s leadership” said Lulla

.

Commenting on his move, Bhattacharyya said, “What’s interesting in today’s ad landscape is what I call freestyling. No rules, no limits, just format-defying, medium-bending work. Gun shops that spring a surprise moral dilemma, car companies promoting bodypaint and a ridiculously simple Superbowl 2

 

interception that makes everyone spending millions on a 30” spot, seem like an idiot – that’s freestyling. And guess what, it’s all happening at Grey.!”

 

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