Rediffusion Y&R appoints Navonil Chatterjee as CSO

29 Jul,2015

By A Correspondent

 

Navonil Chatterjee

Rediffusion Y&R has appointed Navonil Chatterjee as its Chief Strategy Officer. Navonil joins the group from JWT where he worked for 15 years. He will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R.

 

With over 17 years of experience in advertising, Navonil has headed the planning function across clients like Hindustan Unilever, Levi’ s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few.

 

But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005.

 

A postgraduate from MICA and a graduate in English Honors from St.Xavier’s College, Kolkata, Navonil is also an occasional faculty at ISB Hyderabad, IIM Bangalore and IIM Indore.

 

Dhunji S. Wadia

Dhunji S. Wadia, President, Rediffusion Y & R, on the appointment says, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our Strategic Planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”

 

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