Quikr unveils new brand identity

15 Jul,2015

By A Correspondent


Quikr has announced the launch of a new company logo that symbolises its successful rise in the Indian classifieds industry and its transition into a platform that has deep, verticalized offerings in large categories. The evolution of the company’s brand is also in sync with the evolution of Quikr’s users who have high aspirations, and have increasingly started using Quikr across a variety of categories such as cars, real estate, goods, services and jobs to fulfil these aspirations.


Quikr’s new slogan “Aasan hai badalna” reflects the sentiment of today’s India and instantly connects with young, aspiring Indians who seek to change their lives for the better. Quikr, with an easy to use platform, enables consumers to buy, sell and find things that inspire change in their lives. The company believes that change is essential and even the smallest of change has a multiplier effect that can bring big positive changes in one’s life.


Commenting on the rebranding initiative, Pranay Chulet, Founder & CEO of Quikr said, “At its very core, our purpose as a company is to help our users achieve their aspirations and hence enhance their lives. Our platform symbolizes the fact that good things in life are easy to get. Whether people come to us to buy something good or to sell something because they are buying something else, our users always experience positive change when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it.”


The company’s new logo and brand identity has been crafted by Alok Nanda & Company. Commenting on the launch of the new logo, Alok Nanda, CEO of Alok Nanda & Company said, “We created the brand identity and architecture system after engaging in an in-depth, strategic brand repositioning exercise with Quikr. From a design perspective, the ‘Q’ in Quikr is a designer’s dream and has been fashioned to suggest positive change in its users’ lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr.”


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