Planet Fashion unveils its new brand identity

03 Jul,2015

By A Correspondent

 

To cater to the discerning fashion tastes and preferences of the Indian men, Madura F&L has announced the refreshed look of Planet Fashion. The new look was unveiled by youth icon and Bollywood actor, Tiger Shroff at Taj Land’s End, Mumbai.

 

Crafted on the principles of formals, fashion, fun and friends, Planet Fashion’s new brand identity is sauvé, fun & youth centric and symbolises infinite and endless possibilities of style and fashion in the life of the progressive Indian man. The new logo – The Infinity symbol, featuring in red & white with a black accent, epitomizes warmth in approach, purity of promise and masculinity.

 

Planet Fashion in its new look offers a product range comprising of four handpicked collections  – Suitability, Linen Lounge, Classic Must Haves and All-day easy. Each collection has been designed to create easy wardrobe solutions for every occasion.

 

Commenting on the launch of the new brand identity, Rahul Jhamb, Brand Head, Planet Fashion said, “We, at Planet Fashion have always believed that ‘Men deserve more’ and that philosophy is reflective in our new brand identity. The new look embarks Planet Fashion on a new journey that will add an accent, a new dimension to the infinite and endless possibilities of style and fashion in the life of an Indian man. The ethos of the new logo will also reflect in our new store design, which aims at creating an endless style experience”.

 

He adds that this style experience will be further accentuated by the appointment of in house Fashion Advisors, that will reinforce the possibility of creating endless style options.

 

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