Parryware unveils new brand image

22 Jul,2015

By A Correspondent


Parryware unveiled its all new refreshed look of bathroom products. Present at the launch was Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, along with the famous celebrity mother, Perizaad Zorabian.


The re-launch aims to re-establish Parryware’s leading market position in the bathroom products space. The new refreshed brand identity will offer high-quality and aesthetically-appealing bathroom solutions for the mass segment. The brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.


Ecstatic at the relaunch, Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd said, “We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater to the dynamic urban lifestyle in India.” He further adds, “With a boom in India’s housing sector, we at Parryware endeavor to provide best in class products for our consumers. We will be scaling the length & breadth of the country, thereby enabling us to reach out to a wider audience.”


To further establish market presence by end of FY16 across India, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities, maintaining high focus on quality, launch new businesses & new channels by end of FY 2015 across India.. The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of INR 150 crore in the coming years for ramping up production capacity, R&D and new product launches


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