Olx kicks off Phase 2 of ‘Keemat Bhi…’ campaign

29 Jul,2015

By A Correspondent


On the back of a positive response to ‘Keemat Bhi, Kuch Keemti Bhi” launch campaign earlier this year, Olx has launched the second edition of the same. Two new commercials released under the campaign depict that there is both value and something valuable hidden in every Olx transaction. The two films aptly bring out the importance of being able to make others happy, while fulfilling one’s own aspirations.


Said Amarjit Singh Batra, CEO, OLX.in, “Our second ‘Keemat Bhi, Kuch Keemti Bhi’ campaign is based on the resounding response to the first campaign from across the country earlier this year. As a consumer-to-consumer (C2C) platform, human connection is at the core of our business. Olx has always given people the best value for their used products, but every product is also tied to its user through a unique story, which is invaluable. These two Ads celebrate those invaluable aspects of an Olx transaction.”


The latest “Keemat Bhi, Kuch Keemti Bhi” campaign features two films – A Phone. A Picture. And a lifetime of friendship in Kashmir’, which has been shot entirely in Kashmir, and ‘Old Treasure Found’, which has been released in Tamil, Telugu, and Malayalam.


‘A Phone. A Picture. And a lifetime of friendship in Kashmir’ depicts the story of a local shopkeeper and an army officer, and the beautiful friendship shared between the two. The second film features legendary actress Kanchana, who has acted in films in various languages including Tamil, Telugu, and Malayalam.


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