Northpoint & Dentsu launch 6-month PG in OOH

02 Jul,2015

By A Correspondent


Given the technological metamorphosis that out-of-home (OOH) is currently witnessing, it has emerged as one of the fastest growing segments in the Marketing Communications industry.


This is good news for the industry and also for the young job seeking community, for which, the sector has opened up lucrative career opportunities. Consequently, with much room to maneuver for ambitious youngsters, Dentsu Aegis Network and Northpoint have announced the launch of the ‘Post Graduate Program in Out Of Home Advertising (The PGP-OOHA) program. The PGP-OOHA program is being conducted by Northpoint Centre of Learning, a Management Resource Development Centre, located in Khandala, in collaboration with the leading out-of-home agencies – Posterscope India and Milestone Brandcom.


Designed to develop future managers, the Out of Home Advertising course is a 6-month fast-track post graduate career program. It is designed to give a thorough working knowledge of Out of Home Advertising & Communications including retail, rural and experiential and how they are all inter-related.  The course comprises modules, research projects and workshops followed by an internship with Posterscope and Milestone Brandcom. A strong emphasis will be laid on student performance evaluation through projects and practical assignments and research done by the students. While the entire semester will provide a comprehensive perspective of Out Of Home Advertising and communications, the latter part will be project-based with hands-on production and execution experiences.


As part of the program, professionals from the industry will join senior executives from Posterscope and Milestone Brandcom to deliver the course to the students. This certificate program will run over six months and will include 90 days of campus study and 90 days of field and in-company internships.


Prem Mehta

Prem Mehta, Chairman, Northpoint Centre of Learning said, “The launch of this program is another step in keeping with Northpoint’s mission to prepare young graduates for careers in specialized areas of business.  Once again, Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers.”


Ashish Bhasin

Talking about the career prospects, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and psLive – Asia Pacific said, “Today, Dentsu Aegis Network is amongst the fastest growing communications groups in India and understand the need of trained talent that the industry currently needs. Therefore, we are committed to developing professional talent for the industry as a partner on this program.” Dentsu Aegis Network will consider all successful candidates for final placement.


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