Mullen Lowe Lintas Group names creative leadership

21 Jul,2015

By A Correspondent

 

After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as Mullen Lowe Lintas Group. As part of this move, the Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas.

 

Amer Jaleel and Arun Iyer, currently joint National Creative Directors at Lowe Lintas have been promoted to Chief Creative Officers. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas.

 

R.Balakrishnan ( Balki ) and Joseph George ( Joe ) continue as Group Chairman and Group CEO respectively, of Mullen Lowe Lintas Group.

 

Arun Iyer

Arun Iyer joined Lowe Lintas in 2003 and became National Creative Director in 2010, along with Amer. Over the years, he has been the force behind some of India’s most celebrated campaigns for brands including Tanishq, Fastrack, Idea Cellular, Surf Excel, Kissan, Flipkart, Britannia, Axis Bank, Freecharge and many more. Arun firmly believes in work that makes brands a part of popular culture. His campaigns have consistently swept effectiveness awards around the world including Kissanpur, which won India’s first ever Silver at 4A’s Jay Chiat Awards in 2014.

 

Amer Jaleel

Amer Jaleel has been with Lowe Lintas since 2002 and has been National Creative Director for the last 5 years. He has led the creative on some of the most iconic brands managed by the agency. As global creative lead on Unilever’s Lifebuoy business, he has contributed disproportionately to the brand’s success over the past decade in India and across the world; built brands like Micromax and Havells from scratch into billion dollar plus businesses; and conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement. Amer’s portfolio over the years has also included some great work on Google, OLX, Maruti Suzuki, Hindustan Times and Bajaj. More recently, the Lifebuoy initiative ‘Help a Child Reach 5’ was named among the most effective campaigns in the world (WARC 100, 2015).

 

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