Mogae Plus to handle ad sales for FoodFood

30 Jul,2015

By A Correspondent


Mogae Plus, the sales division of Mogae Media will handle the entire advertising sales of FoodFood, the channel promoted and owned by Chef Sanjeev Kapoor under the umbrella Turmeric Vision Pvt. Ltd.


FoodFood is a category leader in the space of 24/7 food. It was India’s first channel to dedicate its programming entirely to the subject of food. The channel’s popular shows are Sanjeev Kapoor’s Kitchen, Cook Smart, Turban Tadka, Mummy Ka Magic, Out of the World and Health Magazine. Apart from Masterchef Sanjeev Kapoor, Chef Rakesh Sethi, Chef Harpal Singh Sokhi, Chef Shailendra Kekade, Chef Shantanu Gupte, Chef Saransh Goila, Chef Chinu and Amrita Raichand are celebrity chefs who host many popular shows on the channel.


Chef Sanjeev Kapoor said: “We are happy to have Mogae on-board for monetising the channel. With Mogae’s strong All India outreach to market FoodFood, we hope to focus our energies on the content to be in synch with the ever changing tastes of the viewers”.


The market for a food lifestyle channel today not only covers women, but an increasing number of younger viewers of both genders are coming on board to sample food content. With FoodFood’s interesting take on food, lifestyle and travel, viewers are being pulled in to sample varied content. FoodFood has pioneered the short format in food programming, for those viewers, who can’t spend longer times due to their hectic lifestyles.


Mogae has a team of almost 50 sales people across its three offices in Mumbai, Delhi and Bangalore. Mogae Media today reaches over 800 clients a month and is continuously deploying their market outreach to reach out to clients & their brands.


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