MMA strengthens India presence, Preeti Desai is Country Manager

07 Jul,2015

By A Correspondent


The Mobile Marketing Association (MMA), the leading non-profit trade mobile marketing association, has announced the appointment of Preeti Desai as Country Manager in India. The MMA serves the growing mobile marketing ecosystem in India with support from GroupM, in a collaboration that was recently extended for the third year running.


“The MMA currently leads the growth of mobile marketing and its associated technologies in Singapore, India, China, Indonesia, and Vietnam,” said Rohit Dadwal, Managing Director, Mobile Marketing Association APAC. “Preeti’s appointment marks MMA’s continued commitment toward building and implementing mobile marketing best practices in India. Her solid industry experience, and vision will be crucial in helping us pave the way forward for the mobile industry in the country.”


Some of the MMA’s priorities will include increasing the adoption of existing MMA Best Practices and Guidelines; recommending adaptations for local market conditions where appropriate; promoting education and skills development for practitioners; and developing suitable measurement metrics and tools for the industry. Preeti Desai’s appointment as country manager for India is a step toward ensuring that all players in the mobile marketing ecosystem get adequate support.


Desai joins the MMA after a stint at India where she was Vice President Strategic Alliances, evangelising the spliced TV advertising opportunity to the leading SME’s across sectors and geographies. Between 2004 and 2006, Desai was the Founding President of the Internet and Mobile Association of India, working with industry and government stakeholders and end users to address key industry challenges, raise awareness of Internet and mobile effectiveness, and set up industry standards and benchmarks.


The MMA has also announced the return of its two flagship events, MMA Forum India and the Smarties India Awards taking place on September 16, 2015.


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