Maxus wins Paper Boat mandate

30 Jul,2015

By A Correspondent

 

Sanchayeeta Verma

GroupM media agency Maxus has bagged the media mandate for Paper Boat. This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus.

 

Commenting on the occasion, Parvesh Debuka, Marketing Head, Paper Boat, “’My love affair with Maxus began some time ago. I was bowled over by their charm (and the data analytics). I think it will be lots of fun working together.”

 

Commenting on the win, Verma said, “We are extremely delighted to have Paper Boat with us. Our vision is two-fold – one to make the drink extremely popular and increase their visibility. The second would be to communicate their brand proposition of „memories‟ through an effective media mix and creative strategies. Our approach will be both strategic and tactical for meeting our goals!”

 

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