Madison OOH innovates to launch ‘Dailycious’

24 Jul,2015

By A Correspondent

 

Madison OOH has executed an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener Dailycious in Guwahati.

 

The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum TG, generate highest response and conversion into sales. The month long campaign, executed by MOMS created maximum impact by the effective use of a very innovative execution where the swirling of milk was shown with the help of an LEDand the cup and the saucer were made as a cut-out so as to give a 3D effect. These were installed at key areas were the T.G. frequented; i.e major market areas and bus shelters at the major nodal points of the city.

 

Dipankar Sanyal, COO MOMS, says “At MOMS, we look at solving our client’s business needs using innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”

 

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