Madison Media wins Media AOR of

03 Jul,2015

By A Correspondent


Madison Media Sigma has won the media mandate of, one of the largest matchmaking portals in India. Madison Media Sigma was chosen after a multi-agency pitch. The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs. 50 crores. Earlier, the media buying duties for the brand were with Havas Media., one of India’s best known brands and the world’s largest matchmaking service was founded with a simple objective – to help people find happiness. The company pioneered online matchmaking in 1996 and continues to lead this exciting category for more than a decade. By redefining the way Indian brides and grooms meet for marriage, has created a world-renowned service that has touched over 30 million people.


Says Aditya Save, Chief Marketing Officer, on selecting Madison Media, “We believe that great marketing work requires able agency partnerships & hence are delighted to have Madison Media Sigma as our media partners. We are looking forward to working with them to do some innovative & disruptive media work.”


Sam Balsara

Sam Balsara, Chairman & Managing Director, Madison World said, “I am delighted that has found Madison Media to be worthy of handling their unique business. We are thrilled to be associated with Matchmaking in itself is challenging and partnering with World’s No 1 Matchmaking Service is a big responsibility. With our strong experience of clutter-breaking, engaging communication campaigns across industries, we are confident of taking the brand to greater heights.”


Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Viber,,, Metro Cash & Carry,,, Amul Hosiery, DHFL and Bandhan Bank, amongst others.


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