Lodestar UM wins Media AoR of Century Ply

08 Jul,2015

By A Correspondent


Century Ply, one of India’s leading and most trusted name in branded plywood, laminates and veneer category has moved its entire media AoR to Lodestar UM. The account moves out from Mindshare who have been handling it for more than a decade.


The current mandate for Lodestar UM spans across all products of Century Ply.


Talking about this shift Amit Kumar Gope – Group Marketing Head, Century Ply said, “It was not an easy decision to part ways with our existing agency. However Lodestar UM opened a whole new chapter in front of us through their understanding of the plywood market. Their media solution was focused on an alloy of strategy, basis sound consumer insight and portfolio management. We are confident with this partnership looking at our massive expansion in the near future.”


Nandini Dias

Nandini Dias – CEO, Lodestar UM added, “We went ahead with a simple yet compelling strategy rooted in consumer insight. Lodestar UM always believes that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience being media agnostic.”


Century Plyboards in a very short span has created a niche for itself and is the market leader in this sector. CPIL today manufactures the entire range of commercial, marine, shuttering and decorative plywood. It has also started manufacturing and marketing laminates under the brand name ‘Century Laminates’ and pre-lam particle boards named as ‘Century Prelam’.


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