Lenovo redefines ‘cool quotient’ for the youth with Yoga laptops

06 Jul,2015

By A Correspondent

 

Lenovo has announced the launch of next generation Yoga laptops. With a screen that offers a 360 degree swivel that goes from laptop to tablet mode in one smooth movement, HD screen, Dolby sound and intel core i7 processor, these laptops offer an ideal combination of innovative design and powerhouse performance. With prices starting as low as Rs. 30,490/-, Lenovo Yoga is an ideal choice for the youth of today.

 

The TVC introducing the next generation of Yoga laptops shows a young girl in a café calmly working on her Yoga laptop, observes a few bikers enter and misbehave with the staff. She decides to teach them a lesson without having to let go off her Yoga. To our surprise she turns out to be a martial art pro and leaves the goons feeling pretty stupid. Her Yoga laptop twists and turns to her moves, helping her carry her cool all the way.

 

Rajiv Rao, NCD Ogilvy added, “Geeks represent the new cool. Their technology is their style. The usual and mundane doesn’t appeal to them. They need something new, something flaunt worthy… they need to ‘carry their cool’. The Lenovo Yoga laptops offer them just that!”

 

Talking about the campaign, Bhaskar Choudhuri, Director Marketing – Lenovo India said, “Lenovo’s philosophy of bringing accessible products with innovative technology and ground-breaking features gets further magnified with the next generation of Yoga laptops. These ultra-thin and light convertibles are packed with top of the line features … making it an ideal choice for the youth.”

 

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