Jaideep Mahajan returns to Rediff as NCD

20 Jul,2015

By A Correspondent


Jaideep Mahajan

Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head. He will work closely with CCO Rahul Jauhari and will be based out of the agency’s Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi.


With over 17 years of industry experience, JD comes with a 100-plus International and national Awards and big brand work to his credit. He has worked with agencies such as JWT,Contract,Linen Lintas, McCann Erickson, Kuala Lumpur, Leo Burnett/Arc Worldwide, Kuala Lumpur and Rediffusion Y&R.


His recently launched DaburVatika Shampoo ‘Brave & Beautiful’ campaign was one of the more talked about and discussed campaigns of 2014-15. He launched Airtel in Sri Lanka which generated excellent results.


Dhunji S. Wadia

Some of the major clients Mahajan has worked on in the course of his career include PepsiCo (Pepsi, Tropicana, Aquafina & Slice), LG, Airtel, Amway, Sony (Vaio, Cybershot, Bravia, 
Walkman & Handycam), monster.com, Tupperware, Panasonic, Four Square Cigarettes (GPI), yebhi.com, cardekho.com,Dabur, Oppo Mobile, Volvo Cars, Timex, Pizza Hut, Hero (Cycles & Splendor), MTS, Amway, ITC (Tea),Tata Water Plus & Tata Gluco Plus, NIIT, Grasim Industries, Seagram’s ,HCL, Microsoft, Bacardi, Coca-Cola, Motorola, GM, Nestle, Reckitt & Colman and Air Canada.


Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, ” In a way, I started the return to the group movement when I rejoined in 2010.Rahul Jauhari followed next.  And now it is ‘many happy returns’ forJD. “


Rahul Jauhari

Speaking on the appointment, Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R says, “ JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”


And said Mahajan: “ Given the change that is underway in the group, this seemed like a perfect time to return home. Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly.”


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