Hinduja Ventures set to launch Nxt Digital under its HITS services

16 Jul,2015

By A Correspondent


The Hinduja Group has announced the rollout of its Headend-In-The-Sky (HITS) service ‘Nxt Digital’, a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting and shared details of its offerings to the distribution fraternity in a market of over 110 million analogue TV households in India.


Nxt Digital is an initiative of Hinduja Ventures subsidiary, Grant Investrade Limited. The venture has its earth station based at Noida, but Nxt Digital will have its footprint spread across India. The focus of the initiative for now is to assist the smooth transition of cable operators to digital in the Phase 3 and Phase 4 markets.


Speaking at the unveiling, Tony D’Silva, Managing Director, Grant Investrade Limited, said, “I am delighted to announce that our HITS initiative is called Nxt Digital. We believe it will strongly support the laudable national mission to roll out Digital Addressable Systems of broadcasting all over India. DAS will not only empower, inform and entertain the consumers, but, through news, knowledge and infotainment, will help them contribute to societal improvement and National economic growth. We are hopeful it will help write what could perhaps be the biggest chapter in the Make in India story.”


The services are set to be launched around August 15, 2015, signalling the freedom to the operator, D’Silva said.


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