By A Correspondent

Rediffusion Y & R has unveiled a new campaign that showcases Eveready’s new product line- LED bulbs.

Speaking on the new product launch and campaign, Amritanshu Khaitan, Managing Director, Eveready Industries India Ltd, says, “Eveready has forayed into the LED segment early this year. This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights. LED’s are fast moving products in today’s urban landscape and the product promises the consumer better light output at an affordable price. Therefore the objective of this campaign is to encourage consumers to adopt change and switch to the brightest range of LEDs while remaining true to the essence of the brand that is all about power and energy.”

Anil Bajaj, Vice President Marketing, Eveready Industries India Ltd, says, “Eveready touches the lives of millions daily. This commercial is a step to demonstrate the power of GIVE ME RED. How it affects their lives and makes it more vibrant. This time we have tried to present our very own GIVE ME RED in a more sophisticated, lively and interactive way, keeping the essence of power and energy the same.”