Epic channel introduces Twitter alarm for #Epicat10

15 Jul,2015

By A Correspondent


EPIC channel has unveiled a unique innovation for their new campaign – #EPICat10. The channel is has released ‘The EPIC Channel Twitter Alarm’ that lets followers set a reminder for the 10 PM shows. The Twitter alarm was conceptualized for the EPIC Channel by Grey group India and executed in collaboration with Twitter. The Twitter application was created as part of the EPIC Channel’s ongoing campaign.


Mahesh Samat

Mahesh Samat, MD, The EPIC Channel says, “When GREY suggested the idea as part of the ‘EPIC At 10’ campaign, we were instantly sold and excited to get it activated. We are proud to announce ‘The EPIC Channel Twitter Alarm’ for the first time in India. Twitter has been excellent in facilitating the innovation. The core idea of our Campaign is to drive tune-ins to the 10 pm timeslot on the channel. The Twitter Alarm fits in perfectly with the campaign.”



Sunil Lulla

Sunil Lulla, Chairman and Managing Director, Grey Group India commented, “At GREY group, we are constantly looking at creating, ‘Famous & Effective’ campaigns for our clients. This makes it imperative to step beyond the boundaries and create – even if it is something as simple as a ‘Twitter Alarm’. We hope that soon enough, India will need no reminder to tune into The EPIC Channel at 10 PM.”


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