DGM India unveils new brand identity

09 Jul,2015

By A Correspondent

 

Ad network DGM India signaled a business and organizational reinvention with the unveiling of its new brand identity, underscored by a new logo that signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising.

 

DGM India is part of SVG Media, the largest Indian digital media network. SVG media has consolidated the India business of 3 companies – DGM, Tyroo & Network Play into a single unit – DGM. The new brand identity also reflects this consolidation.

 

DGM India said that it has organized its business into five distinct business verticals, each of which is focusing on cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and it integrates call center and CRM support with online advertising to deliver hot leads to advertisers. The GoVentures unit has a very sharp focus on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale), Display and DTH advertising. The company is also offering videos and content for brand advertisers as part of its Display vertical offerings.

 

Anurag Gupta

Anurag Gupta, Founder & MD, DGM India said, “Today’s launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”

 

 

Manish Vij

Manish Vij, Founder & CEO, SVG Media said, “We see exciting times ahead as we have recently concluded the consolidation of our ad-network business. DGM India’s new brand identity signals our intent to creating and delivering true innovations that will help marketers generate significantly higher ROI on their digital marketing efforts.”

 

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