Dainik Bhaskar takes off in Bhagalpur, Bihar

28 Jul,2015

By A Correspondent


Dainik Bhaskar, Divya Bhaskar and Divya Marathi announced the launch of Dainik Bhaskar’s new edition from Bhagalpur in Bihar. With this launch, DB Corp Ltd reinforces its presences in Bihar – a region which is of high strategic importance for the company where Dainik Bhaskar has already established a very strong brand equity and a leadership position through the launch of its edition in Patna in January 2014. Dainik Bhaskar now publishes six newspapers with 39 editions in 14 states across India.


Over the next 20 days, Dainik Bhaskar is also set to launch two other main editions from Muzaffarpur and Gaya in August Beginning, with, in between launch of 7 district editions in Hajipur, Purnea, Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga. This will complete Dainik Bhaskar’s full foray in Bihar.


The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well – strategized research and reader-centric survey that was also supported by an aggressive marketing and sales campaign which has once again proved its exceptional execution strength. A region with formidable peers, the Bhagalpur launch success was led by Dainik Bhaskar’s most differentiated content quality, its credibility and a highly un-biased approach as India’s leading media conglomerate.


Commenting on the launch, Sudhir Agarwal, Managing Director, DB Corp Limited, “We are very encouraged with the overwhelming response to our launch in Bhagalpur. We have been studying the Bihar market for long and while we sensed and explored high market potential in Patna, we were also excited with the economic potential of Bhagalpur. Over the next few weeks we are set to complete our full roll-out in two other main editions and 7 district editions to accomplish our Bihar foray which will make a strong impact on our ability to provide a much deeper reach to advertisers and readers.”


“Our growth strategy is well aligned to the exciting prospects we find in Bhagalpur where we could establish a leadership position and create a marked impact in terms of readership and circulation. We are very encouraged by the fact that even in a much demanding environment our readers across diverse categories in this region have received the product with great appreciation and confidence. Trust and integrity are uncompromising principles for us and we are fully committed to deliver a superlative product to our readers in Bhagalpur addressing their local news needs as well as emerge as a vehicle of choice for the State’s growth.”


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