C&S unveils new TVC to promote ‘Combi’

17 Jul,2015

By A Correspondent


C&S Electric has released a new multi media campaign to introduce Combi – a new range of weather proof switches for outdoors and wet areas.


The film dramatizes the insight that consumers feel scared while touching a switch with wet hands. It features different situations in a house when a person is hesitant in touching the switch. The film opens up on a catchy track with a girl in a bathrobe, feeling scared to touch the switch. After a lot of deliberation, she touches the switch and is seen relieved. In another quirky situation, a kid in a bathroom uses a tooth- brush to switch off the switch. In some other situations, a bald man is seen using a comb and a young housewife is shown using a shampoo bottle to switch off the switch. The brand has also initiated a Toll Free number for any enquiries related to the product and its features. The cast of the film is fresh. The situations come from our daily life challenges we face while using a Switch with wet hands.


Rishi Khanna, Managing Director C&S, said, “We all know the feeling, that slight hesitation before we touch a switch when our hands are damp. And for good reason too. It is this simple consumer insight that led us to develop this product and the response has been tremendous.”


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