Contract has Truecaller & Fortune India in the bag

31 Jul,2015

By A Correspondent


Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency. Contract won the business after a closely contested multi-agency pitch. FORTUNE India and Contract Advertising will combine their strategic think tanks to work on realizing the brand’s growth, vision and strengthening its foothold in India.


On the Truecaller engagement, Kari Krishnamurthy, VP Asia, Growth and Strategic Partnerships & India Country Head, Truecaller, said “We wanted to explore more avenues and take the Truecaller experience to the wider audience. Contract translated our need in the most simplified yet creative manner, while aligning the recommendations very well with our brand ethos.  We are excited to have Contract on-board and we look forward to seeing the ideas come to life.”


And this is what Anita Mazumdar, Business Head, Fortune India, said: “We are at a stage in our brand cycle, where we need a lot more than just creative inputs. The idea is to grow the brand (qualitatively and quantitatively) in India to new heights and that’s where the strategic inputs from Contract Advertising will come into play. The team came to us with a passion to drive this brand and we are now looking at a long-standing relationship with the agency.”


Contract Advertising will be the communication partner for Fortune India with duties ranging from formulating the brand’s creative and digital strategy in India.


Rana Barua, CEO, Contract Advertising, calls Fortune India “an iconic brand” to partner with. “We believe in the power this partnership can provide to both entities and look forward to a great and enriching relationship with this brand,” he said. On the Truecaller win, he said: “The opportunity to ideate and plan for Truecaller’s brand campaign reinvigorated our passion for this segment. This was evident in the ideas that were suggested, based on strong youth segment insights which immediately resonated with the brand and its ethos. We are extremely excited about this partnership.”


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