By A Correspondent

Close  on the heels of winning the Sansui business, Contract Advertising has bagged the creative mandate for Kelvinator. An iconic brand in the home appliances category, Kelvinator has recently completed its 100 years of global presence.

Commenting on the win, Ayesha Ghosh, General Manager, Contract Advertising said, “Having been an iconic brand, our aim is to make the brand more relevant to the current younger audience, keeping the brand’s essence intact.”

The brand through multiple campaigns has established its proposition as the coolest one and has eventually become synonymous with it. The task for Contract will be to rejuvenate the brand in the prevailing hyper-competitive marketplace.

Acknowledging the account movement, Mr. Harish Marathe, Marketing Head Kelvinator, said, “In Contract, we see an amazing partnership that enables us to fulfil our brand objective. Their work and approach gives us the confidence to realise the set goals for both our refrigerator and washing machine range.”