Brand Sanjeev Kapoor appoints Tangerine as the Retail Licensee

16 Jul,2015

By A Correspondent


Chef Sanjeev Kapoor, Mr. Rajiv Merchant,Co-Founder & CEO, Tangerine and others and press conference held at HGH 2015

At the recent HGH India 2015 annual trade held at the Bombay Convention and Exhibition Centre, Brand Sanjeev Kapoor announced Tangerine as its authorized licensee to sell select Sanjeev Kapoor branded products like Table and Kitchen Linen. This marks the foray of the Brand Sanjeev Kapoor into the lifestyle houseware and kitchenware segment through brand licensing deals. Tangerine, the designer brand in Home Solutions and part of the Indian Home Variations, will offer a new array of SK Branded fashionable kitchen linen, table linen, mugs, trays, etc. Tangerine would be also be the sole distributor for SK range of Cutlery launched by Licensee – Trinity Kitchenware Pvt Ltd.


These products by Tangerine crafted under the parameters of the SK brand will be trendy and aesthetically designed to suit the contemporary taste and requirements of the modern consumers. A special focus on the quality to develop effective and safe kitchenware, the Sanjeev Kapoor range of products will be at par with the global standards and redefine the experience from storage pre-cooking, cooking to table arrangement and dining.


Rajiv Merchant, Co-Founder & CEO, Tangerine commented, “Brand Sanjeev Kapoor is the most authentic brand for every Indian kitchen as the Chef is known by every house maker and his name itself brings credibility and assurance. We are excited to work with the SK brand and aim to provide customers with a complete experience in kitchen and table products at one place, under one brand. The interesting and classy pieces will certainly raise the standard of cooking in every house and create an organized look in the kitchen and dining space.”


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